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In March 2015 we went to Crufts with the mission of finding another food to offer our customers. Our criteria were that it had to be grain free, high quality meat, good value for money and if possible, British. And so began our relationship with Eden Holistic Pet Foods. Eden is an independent family owned company based in the rural conutryside of Staffordshire. Formed in 2011 their aim is to produce foods that support the health and vitality of animals.
Taken from the Eden website, this sums up their philosophy;

Eden has a very simple philosophy that is perfectly summed up in our tagline "Supporting Animal Health Through Nutrition"The core beliefs that form our philosophy can be found in more detail on our nutrition page, but in a nutshell we will always promise to:

  • Produce only the very best foods possible that are 100% Natural
  • Never use grains and cereals, animal derivatives, fillers, sweeteners or flavourings in our food
  • Openly list all ingredients - including the amounts of the main ingredients that our food contains
  • Use the highest level and quality of ingredients where possible from within the UK
  • Use the ingredients listed, nothing more, and nothing hidden
  • Use accurate descriptions and never use misleading information to hide the truth about the contents
  • Never create misleading packaging with pictures of ingredients that don't represent anything that is inside the package or use jargon to hide the truth about our food


We are happy to offer all three flavours - multimeat & fish, catch of the day, country cuisine - in all three sizes - 2kg, 6kg and 15kg - in both small and medium kibble. Available online from our shop, or from classes, we offer free delivery in Hampshire so get in contact with us if you are interested, armchairdogs@btconnect.com, 023 8046 5429.